Do You Need a Salon Website If You Already Use Fresha or Booksy?

If your salon already takes bookings through Fresha or Booksy, you don't need a website to run your calendar. You need one so people can find you, trust you and book through your own link. The booking app stays. The website sits in front of it with your prices, photos, reviews, hours and a Book now button that goes straight to the Fresha or Booksy page you already use.

That's the short answer. The rest of this post is about when a salon website is actually worth it, what it should include, and what it costs in the GTA.

What Fresha and Booksy do well (and what they don't)

Booking apps are good at the part of the job that used to eat your evenings: the calendar, staff schedules, reminders, deposits and rescheduling. If that's working, keep it. Switching booking systems is a headache nobody needs.

What a booking app isn't built to be is your home base. Your profile lives on their platform, sits next to other salons, and follows their layout. A few things that tend to get lost:

• Your name on Google. When someone searches your salon's name, you want them landing on something you control, with your hours, location and prices right there.
• Searches for the service, not the salon. People type things like "balayage Brampton" or "kids haircut near me". A page on your own site can be written for those searches. A booking profile mostly can't.
• Explaining yourself. Bridal packages, colour corrections, consultations, a walk-in policy. These need a few sentences, not a dropdown.
• Marketplace fees. Both apps have marketplace features that can charge a fee on new clients they send you. Each platform's pricing page explains how this works, and it changes, so check the current terms. Bookings that come through your own direct link generally aren't treated the same way, which is one more reason to give people your own front door.

When a salon or barbershop really needs a website

Not every shop needs one tomorrow. If you're fully booked through word of mouth and Instagram, a website is a nice-to-have.

It starts to matter when:

• You want new clients from Google, not just people who already know you
• People keep calling or DMing to ask about prices and hours
• You offer services that need explaining (colour, extensions, bridal, beard work)
• Your Google Business Profile has good reviews but no website link, or links to an Instagram page
• You're opening a second chair, a second location, or hiring

If two or three of those sound familiar, a simple site will probably pay for itself in saved phone time alone.

What a salon website should include

Keep it simple. A one-page site that loads fast on a phone beats a ten-page site nobody finishes reading. Here's what matters most:

1. A Book now button on every screen, linked to your existing Fresha, Booksy or Setmore page.
2. Your services with prices, or at least "from" prices. This is the question people ask most.
3. Real photos of your work, with your permission, from your Instagram if you like.
4. Your Google reviews pulled in or quoted, so new visitors see what regulars think.
5. Hours, address, map and click-to-call, so nobody has to hunt.
6. A short FAQ: parking, walk-ins, cancellation policy, kids' cuts.

That's it. You can add a gallery page, a team page or a page per service later, once the basics are earning their keep.

How the website and the booking app work together

The setup we recommend for most salons and barbers is "own site plus booking app". Your website handles discovery and trust. Fresha or Booksy handles the calendar. The Book button is the bridge between the two.

In practice that means:

• Someone searches your name or "salon near me" and finds your site through Google.
• They see your prices, your work and your reviews.
• They tap Book now and land on your existing booking page.
• Your calendar fills the same way it does today, with nothing new for your team to learn.

If you also want help with the calls and messages that come in while you're with a client, an AI receptionist or chat assistant can sit on top of this. That's a separate decision, though. Get the website right first.

What it costs in the GTA

Prices vary a lot. You'll see quotes from a few hundred dollars for a template up to several thousand for a custom build. For a single salon or barbershop, you usually don't need the expensive end.

For reference, here's how we price it at Lapnix (all in CAD, plus HST):

• Starter, $499 + $29/month: a one-page, mobile-first site with your services, prices, reviews, hours and a Book button linked to your booking app. Includes small monthly edits.
• Growth, $1,499 + $79/month: up to five pages, plus a Google Business Profile cleanup. Useful if you want separate pages for services or a team page.
• Front Desk, $1,999 + $249/month: everything in Growth, plus an AI chat assistant on your site and an AI receptionist that answers your phone, takes booking requests and texts you a summary.

Founding offer: for our first 5 clients (or until Jan 31, 2027), Starter is $299 instead of $499, every other package is $500 off setup, and your monthly price is locked for 12 months. You can see the full breakdown on our pricing section.

Try it before you pay

Every package starts with a free draft. You send us your salon name, booking link and a few photos, and within 48 hours you get a working draft of your homepage. If you like it, we finish it. If you don't, you walk away and owe nothing.

You can see what a salon site from us looks like on our salon websites page.

If you want to see what your salon's site could look like, ask for your free 48-hour draft. No payment, no pressure.